Don’t you wish you were one of those big businesses, with millions of dollars in their annual marketing budget? They can execute creative campaigns that you and I can only think of. Their teams are huge with an incredible assortment of talented people.
On the other hand, there are fledgling startups. They generally consist of a group of passionate hustlers hungry to make an impact. Generally, they have a few thousand dollars of marketing budget, if that. But, they are ruthless and like to take action.
But, the cards are obviously stacked towards large businesses…
Or are they?
Let me tell you a little something:
Social media doesn’t care about a business’ marketing budget.
It consists of users that regularly await interesting and amusing stories. As soon as a user sees a post with a story that’s relevant and that awes him – he puts the effort to share the story.
So, even small businesses manage to go viral on social media and put their brand in front of hundreds of thousands of people.
That’s why social media is a fertile marketing channel for an average Joe, like you and me. In the past, businesses have built an audience on social media by sharing entertaining, high-quality and useful content.
The best part is that social media moves at an insane speed. Unlike SEO, you don’t need to wait for a long period to see results. Even one viral success can be the growth trigger that your startup is after.